Athletes were already using Pedialyte on the sidelines and in training rooms, but in stores it was still seen as a children’s product. The brand needed to shift perceptions and earn credibility in the sports hydration market.

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We launched Pedialyte Sport, formulated with 5 key electrolytes for fast rehydration and muscle support. With NFL star Odell Beckham Jr. as the campaign partner, the product entered the sports market with a clear and authentic voice.