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Pedialyte Sport, brand launch with OBJ.

Go-to-market strategy
Creative Direction
Graphic Design
Packaging Design
LOGO DESIGN
 

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Pro athletes have a secret. It’s not Gatorade in those sideline coolers.

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We launched Pedialyte Sport with a billboard takeover at One Times Square, marking the start of the 2021 NFL season and OBJs first game against his old team, the NY Giants.

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35%

INCREASE IN 
WEBSITE TRAFFIC

25%

BOOST IN SOCIAL
MEDIA FOLLOWERS

15%

UPLIFT IN
PRODUCT SALES

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OTHER WORK
OTHER WORK
OTHER WORK
OTHER WORK
OTHER WORK
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