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affero, brand and strategy for a fintech startup.

Creative Direction
go-to-market strategy
identity design

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What if aid systems could actually measure outcomes—not just dollars spent?

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I led brand strategy, product development, and go-to-market planning from the ground up—working across every layer of the business to build a foundation strong enough for launch and investor conversations.

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OTHER WORK
OTHER WORK
OTHER WORK
OTHER WORK
OTHER WORK
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