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Abercrombie & Fitch, brand repositioning. 

Repositioning
Graphic Design
Social media 
 

A brand repositioning that invited a new generation of customers to meet a heritage brand. 

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Customers were ready for change, and the new direction sparked a wave of positive sentiment across
social media and press channels.

We launched a nationwide out-of-home campaign that brought the new Abercrombie & Fitch to life across billboards, transit, and urban centers.

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Customers were ready for change, and the new direction sparked a wave of positive sentiment across social media and press channels.

35%

INCREASE IN 
WEBSITE TRAFFIC

25%

BOOST IN SOCIAL
MEDIA FOLLOWERS

15%

UPLIFT IN
PRODUCT SALES

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OTHER WORK

ABERCROMBIE REBRAND

OTHER WORK

DEUS EX MACHINA

OTHER WORK

ZONEPERFECT

OTHER WORK

DSW

OTHER WORK

AFFERO

OTHER WORK

ABERCROMBIE & FITCH

OTHER WORK

PEDIALYTE SPORT

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